Coates Case Study

Empowering growth through partnership, innovation, and real-world learning solutions.

Nationwide eLearning Rollout: Transforming Product Knowledge at Scale

Client Snapshot

Coates is Australia’s largest equipment solutions provider, with:

  • 2,000+ employees
  • Over 145 branches across Australia
  • A fleet of more than 1 million assets
  • Equipment spanning construction, engineering, mining, and digital solutions

The Challenge

Coates needed to build a scalable, digital training ecosystem that would:

  • Rapidly onboard new team members
  • Ensure consistent, accurate product knowledge across all locations
  • Reduce reliance on face-to-face training
  • Support modern digital tools like SiteIQBaseplanCoates Connect, and myFleet

The Solution

We were engaged to design and deliver over 33 eLearning modules, combining introductory and intermediate content across the full equipment range and customer lifecycle. All modules were:

  • SCORM-compliant and LMS-ready
  • Delivered in Articulate Rise and Storyline
  • Mobile-compatible and accessible in the field

Modules Developed

✅ Product Knowledge Modules (Introductory & Intermediate)

  • Access Equipment
  • Generators & Power
  • Pumps & Fluid Management
  • Earthmoving Equipment
  • Lift, Shift & Propping
  • Welding Equipment
  • Compaction Equipment
  • Grounds Equipment
  • Industrial Tools & Equipment
  • Traffic Management
  • Lighting
  • Air Accessories
  • Landscaping Equipment
  • Concrete & Masonry
  • Ladders & Scaffolding
  • Floor & Cleaning Equipment
  • Trucks, Vehicles & Trailers
  • Shoring Equipment
  • Materials Handling

🛠️ Construction Lifecycle & Industry Context Modules

  • Construction Lifecycle Overview
  • Engineering Solutions
  • Infrastructure Projects
  • Mining & Resources
  • Site Accommodation
  • Digital & Technology Integration

💼 Sales Induction & Onboarding

  • 5 x Sales-focused modules designed to create a “WOW” experience
  • Scenario-based learning aligned with real Coates customer profiles

Instructional Features

  • Voiceover & contextual video
  • Hotspots, timelines, drag-and-drop interactions
  • Built-in assessments
  • Designed for both desktop and mobile (HTML output)
  • Fully integrated with Coates’ LMS and learning systems

📈 Business Impact

  • Faster onboarding and time-to-confidence for new hires
  • Consistent product training across 145+ branches
  • Enabled learning anywhere: in depots, on-site, or remote
  • Supported safer, smarter customer interactions